The Shopify market has drastically changed in the past couple of years. The COVID-19 pandemic has given the market an advantage. The fast-changing eCommerce patterns have made it difficult for eCommerce administrators to keep up and stay ahead of the fierce market.
The changing demands of customers and the latest fashions in shopping influence the eCommerce market in a significant way. Thus it is imperative that a Shopify company must be updated constantly to keep its position and keep pace with the increasing competition. For a Shopify business to be notice and be successful concentrate on the customers. Prioritize their needs, learn about and address their issues. This strategy is backed by studies. An enjoyable user experience is important for speed of site as well as product design and an easy checkout. Every year, new trends are introduced according to market trends.
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Let’s take a look at the top eCommerce trends that can help the performance of your Shopify stores.
1. Boost in ECommerce
The idea behind ECommerce isn’t limited to mobile phones only to shop online. The contemporary ECommerce concept encompasses every purchase, as well as re-engaging with customers through mobile ads such as push notifications. solving issues via phone calls with the sales reps. Browsing for other brands or similar brands on mobile phones or through apps for mobile devices and so on.
The rising popularity of ECommerce has also increased the use of virtual and augmented realities (AR as well as VR) as well as live-streaming shopping, in app purchases, and a host of other developments. With this growing growth rate, ECommerce is estimated to earn a profit of $728.8 billion in 2025.
2. Increasing Craze of Social Media Commerce
According to a report from 2022 the amount of active users on social media is projected to increase to 4.89 billion at the end of 2023. The user population has grown exponentially due to the popularity of Social Media Commerce, also known as Social Commerce. Active users spend over an hour per day on social media.
The study also found that 98percent of buyers make a purchase due to reviews of a particular product, which boosts this influence marketing model.
It is not uncommon for tastes to change and influencer marketing is a great way to help businesses convince their clients of their authenticity, because real-life characters have a positive impact on the viewers’ minds.
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3. Personalized Shopping Experience
The idea of personalization has created excitement in the post-pandemic period. It is true that both B2B as well as B2C customers would prefer a more personalized shopping experience from eCommerce stores they collaborate with. However, the question is what does a customized shopping experience mean?
A customized shopping experience is giving your customers the experience they want. To create a personalized shopping experience you can make use of the reviews and recommendations of your customers as an Shopify administrator, such as providing them with the method of shipping they would prefer, giving them the payment option that’s more suitable for them, or showing products that are related to their purchase or search and so on. By following these tips, you can provide your customers with an easy, personal shopping experience.
4. Zero-party Data and Privacy
Imagine you stumbled across something out of the blue you searched for it on Google, browsed through a few websites, then closed the tab, and put your phone away. After a while you open your social media accounts and suddenly, your feed is flood with products that are similar to what you were searching for only a few minutes ago. What is the reason? Are you being track? How?
In the aftermath of a personalized shopping experience, the privacy of data is a major concern for shoppers on eCommerce. Many shoppers are aware that online platforms collect their personal data; but, they are often in doubt about the specific motives behind the collection of data and whether the practices they use could expose them to risks. This ambiguous environment has led to a variety of opinions about the benefits of big data as well as its implications to create a more personalized shopping experience.
5. Loyalty Rewards for Loyal Customers
Brands are strategically embracing subscription-based models to build loyal customers, boost profits, and increase the retention rate of customers. The rise in memberships and subscriptions could be attribute to the current inflationary and economic uncertainties.
Particularly within B2C companies, businesses are adept at promoting subscription plans as a convincing method to reduce costs. Some businesses are going further by offering perpetual pricing as an attractive incentive to sign up.
In parallel, exclusive membership-based communities like Fabletics or Lululemon are rapidly growing. These models are cleverly leveraging the fear of not being miss out (FOMO) and extend the VIP treatment to members, and giving them exclusive privileges, such as access to a limited selection of items, special events and much more.
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6. Live Streaming Shopping
Live streaming shopping is a new method that thousands of eCommerce businesses employ. Livestream shopping seamlessly combines the worlds of live streaming and social commerce giving consumers a distinctive and enjoyable way to learn about and buy goods or services.
This unique platform allows brands as well as influencers and creators to showcase their products while engaging with clients in real time. Imagine the shopping experience in the physical store, with experienced staff members assist customers and answer questions in the comfort and convenience of your own home.
Over to You
The precise direction of the evolution of eCommerce in the coming years is an arduous task. The past few years have seen amazing shifts in the ways companies connect with, persuade and engage their customers through Shopify themes apps, stores, and themes.
For any professional Shopify designer or developer the ability to maintain a constant flow of potential clients and customers depends on their ability be aware of and accept the changing dynamic of the landscape. Imagine you have the knowledge to keep your clients in the constantly evolving eCommerce world. If that’s the case, then there’s an opportunity to begin your path as an accomplished Shopify Experts via Webunity Infotech. Kindly Contact us Text us or contact us or text us via our official Facebook page.